Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Linkedin. Share this on Facebook. Share this on Reddit.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

APRIL 15, 2010

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Share this on Linkedin. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon.

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Share this on Linkedin. So why wouldn’t you center you social media efforts in this area? Tweet This!

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

B2B Marketing Zone Posts

JULY 7, 2010

Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Linkedin (112).

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40