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How to explain the value of SEO to executives

Kevin Indig

If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Google’s documentation is clunky. Until I became an executive, I had many opportunities to practice talking to and thinking like one. I describe the process of revenue projecting in detail in The Roi of SEO.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Current marketing practices take customer needs into consideration when producing content for lead generation programs. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. As well as, targeting your content marketing to the right buyer, at the right time.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Low-Hanging Fruit” or “Quick Wins” In conversations about improving my client’s marketing strategies, the terms “low-hanging fruit” or “quick wins” inevitably come up.

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The Definitive List of Cyber Monday SaaS Deals

SendX

He had been noticing a recurring spike in online sales on the Monday following Thanksgiving. billion in sales, up nearly 18% on last year, which would make it the biggest online shopping day in the U.S. SendX is an Email marketing software that help's businesses run email marketing campaigns at scale.

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CRM Best Practices: How to Choose the Best Free CRM System

Hubspot

CRM, or customer relationship management, is a strategy companies use to track customer relationships from pre- to post-sale. Marketing and Sales touchpoints (including email, phone, website, live chat, and social media) are tracked, providing customer-facing employees with detailed context on a client’s activity and feedback.

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