The ROI Guy

MAY 27, 2015

There is an ongoing debate in sales and marketing: Are the most effective marketing campaigns and sales reps relying more on art and creativity, or leveraging a more systematic and scientific approach? With the current focus on big data, a scientific approach to sales and marketing certainly has its pundits.

Marketing Proposals 40

Marketing Proposals Lead Ranking Marketing & Strategy Marketing Prospects 40

Hubspot

JANUARY 31, 2017

In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? But first, a disclaimer.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Hubspot

DECEMBER 16, 2020

After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected. It's called predictive marketing. While predictive marketing sounds like some futuristic technology you'd only see on a show like Westworld , using data to estimate an outcome isn't new.

Work Management 101

Work Management Lead Scoring Lead Ranking Planning 101

seo.co

DECEMBER 29, 2020

Even people who don’t use social media or shop online use the internet because credit card and ATM transactions are processed online. In the 1960s, Ted Nelson set out to create a digital repository system for worldwide electronic publishing that would do more than store documents for public access. How did the internet gain momentum?

Skype 88

Skype Work Management Internet Marketing Domain 88

Convert

FEBRUARY 9, 2021

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The truth is, marketing is the art and science of impacting emotions.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94