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How to Engage with Marketing Technology Buyers – Research Deep Dive

Inbox Insight

What information sources do they trust to aid their decision? And not forgetting, what challenges do they face? Understanding customer pain points is key when it comes to knowing what content to share. Almost half (47%) are allocating up to 50% of total budget, and 15% are allocating up to 75% of total budget.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . . “In God we trust. All others must bring data.” – W. Edwards Deming. . Demonstrating the value of any marketing campaign is challenging.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). What’s new?

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. WHAT messaging will help them move through each stage of the funnel ? You’ve heard the saying, “time is money”. Increasing sales productivity is one of the most powerful growth levers for any company. MarketingSherpa).

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

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The B2B Marketer’s Dictionary: Terms and Definitions You Need to Know

Engagio

Account hierarchies : a system that shows the association of subsidiaries within one global view of a company through a Parent Account field in your CRM. Activity metrics : numbers or stats that look at the day-to-day activities of your sales and marketing teams. Customer : accounts with closed, won opportunities.

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The 11 Principles of Purposeful Marketing

ATAK Interactive

What does it mean to be aligned? Here’s an overview of what alignment looks like: Brand: . Everyone in the company knows why you do what you do, how you do it, and what it is you do. . All of your visuals have this clarity as well and represent the why-how-what you defined previously. . a·lign·ment. / ??