Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
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JANUARY 25, 2024
Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style. We’re looking at you, pop-up ads.)
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