Navigate the Channel

JULY 17, 2023

View marketing as a long-term commitment, employing regular touchpoints to build relationships and stay top-of-mind. One common pitfall is either leaving money unspent or hastily allocating it at the end of the year, leading to ineffective and ill-conceived marketing efforts that fail to build your brand.

Product 65

Product Ad Building Planning Advertising Agencies 65

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Reviewing Account Selection Criteria FAQs in Relation to What is Account Based Marketing? Implementing the winning variation across all relevant touchpoints helps ensure optimal engagement levels.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

nDash

JUNE 13, 2022

Daniel Glickman, CMO at Roojoom , tells us, “A startup’s biggest challenge, in terms of marketing, is that they may have a very innovative product, but they need to break through the noise of the competition.” That could mean including a FAQ at the bottom of each blog post highlighting and summarizing content.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98