article thumbnail

Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I researched keywords, I interviewed customers, analysts and influencers in our space and basically created a corporate website that looked more like a blog. We led with customer questions and our best answers. What’s the difference between B to B and B to C Content Marketing? Content marketing. Click to Tweet].

article thumbnail

Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

Building a Long-Term Relationship with Your B2B Customers. Developing a relationship with B2B customers is different compared to B2C. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe is the producer of GrowTime.tv

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list.