keyword 
Online Marketing Institute
MAY 18, 2010
Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment.
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. You can target keywords of your choice so that you are more successful in receiving traffic to your ad. SaaS (Software-as-a-Service)- When software is licensed on a subscription basis and is centrally hosted.
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