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The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. Social Media Advertising. Display Advertising.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

The 7 lead generation tactics that the author believes are the most successful ones are: SEM. First, the author presents the reader with the AIDA framework, a model that every marketer should know. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. Social Media Advertising. Display Advertising.