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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

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Jasper and Copy.ai vs. ClearVoice — A Competitive Review

ClearVoice

Artificial intelligence (AI) is likely to have a huge effect on markers’ lives. Many people who have ignored AI are starting to pay attention. Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai is an AI copywriting tool built on OpenAI’s GPT-3 platform.

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The BAB Copywriting Formula and How it Works

Anyword

Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. BAB (or “Before — After — Bridge”) is a framework commonly used in email marketing campaigns. Why have marketers seen so much success using the BAB formula? AIDA (Attention, Interest, Desire, Action).

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B2B digital marketing funnel fundamentals in 2023

Valasys

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here. Is it mandatory to have a marketing funnel?