SendX

MARCH 5, 2021

Email marketing , which is one of the oldest forms of digital marketing also moved into the lifecycle bandwagon. The typical marketing lifecycle follows the AIDA model, where it moves from Awareness -> Interest -> Desire -> Action. In lifecycle email marketing, it is almost the same but with a slight difference.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

Outbound Engine

NOVEMBER 12, 2019

According to 85% of small businesses, word of mouth referrals are the number one way they acquire new customers. We started with the classic sales funnel known by the acronym AIDA, short for Awareness, Interest, Desire, Action/Purchase. Remember, 85% of small businesses rely on word-of-mouth referrals. That’s huge!

Top of Funnel 44

Top of Funnel Automation Planning Generation 44

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Discovery can be also made through word-of-mouth marketing. Nothing beats word-of-mouth marketing when it comes to referrals.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40