Single Grain

APRIL 22, 2021

Diversify your revenue streams by promoting affiliate products. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. And we monitor their sales data as closely as possible. What Is Affiliate Marketing?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. In 1957, David Ogilvy wrote a headline for Rolls-Royce that boosted their car sales by 50%. Learn how your buyers phrase their problems and use this information to formulate your product and messaging. Do What David Ogilvy Would.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

SendX

MARCH 5, 2021

It has long since evolved past the transactional efforts to maximize sales. The typical marketing lifecycle follows the AIDA model, where it moves from Awareness -> Interest -> Desire -> Action. Onboarding emails Onboarding emails are typically used for initiating the customer into the product.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

PureB2B

SEPTEMBER 11, 2016

Here are some of the terms every sales and marketing professional needs to know: A/B Testing. This refers to the process of testing two different variations of a single variable to determine which one performs best. These are the four steps involved in the so-called purchase funnel. Adoption Process. Cross-Selling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62