NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. In this stage, the buyer identifies a problem/pain area, or are tired of following the status quo. Simplify the buyer journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

OutboundView

FEBRUARY 28, 2019

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Think back to Mitch and Murray’s favorite acronym: AIDA.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

PureB2B

SEPTEMBER 11, 2016

Most businesses refer to this as The Buyer's Journey. Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. This is a metric that measures what percentage of your customers you retain. These are the four steps involved in the so-called purchase funnel.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62