ClickDimensions

MARCH 8, 2023

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Sometimes called “the buying process,” this refers to the stages a potential customer goes through—from learning to purchasing or rejecting. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Sometimes called “the buying process,” this refers to the stages a potential customer goes through—from learning to purchasing or rejecting. Cost-per-Lead (CPL). This is a metric that measures what percentage of your customers you retain. An acronym that stands for “Attention/Awareness, Interest, Desire, and Action.” ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

Stage 1: AWARENESS – Problem/Need Recognition (ToFu) Recognizing that you have a problem is the beginning of the buying process. Or, if your furnace goes out in the middle of winter, you immediately know that you have an issue and will quickly jump to the next step (information search) in the buying process.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! You can consider the funnel as your blueprint or roadmap in assisting your buyers through various stages of their buying journey. And now, you want no more of it.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPL: Cost-per-Lead. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

Let’s look at a funnel describing the stages a consumer must go through for buying a product or service. According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. You may not generate revenue from brand awareness ads directly. Website Visits.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52