60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPL: Cost-per-Lead. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.
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