ClickDimensions

MARCH 8, 2023

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Sometimes called “the buying process,” this refers to the stages a potential customer goes through—from learning to purchasing or rejecting. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Sometimes called “the buying process,” this refers to the stages a potential customer goes through—from learning to purchasing or rejecting. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! You can consider the funnel as your blueprint or roadmap in assisting your buyers through various stages of their buying journey. And now, you want no more of it.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

SEPTEMBER 22, 2023

It’s primarily concerned with the actual sales process and converting qualified leads into customers. Stage 1: AWARENESS – Problem/Need Recognition (ToFu) Recognizing that you have a problem is the beginning of the buying process. AIDA is a classic marketing framework that represents a four-stage content creation funnel.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Qualifying Leads in Your Sales Funnel. A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28