ClickDimensions

MARCH 8, 2023

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. CPA can be competitive which in turn leads to high costs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

SEPTEMBER 22, 2023

It’s primarily concerned with the actual sales process and converting qualified leads into customers. Stage 1: AWARENESS – Problem/Need Recognition (ToFu) Recognizing that you have a problem is the beginning of the buying process. AIDA is a classic marketing framework that represents a four-stage content creation funnel.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPA: Cost-per-Action. You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28