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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. The fact is: Source: Invesp These stats show just how much impact a good subject line has on the actions of the email recipient.

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Creating Data-Driven Buyer’s Journeys

ActiveDEMAND

A standard buyer’s journey with this definition will include an awareness stage, consideration stage, and decision stage or you could use the older AIDA model. Anyone can start with a statement and find the stats to back them up, but that’s how you get faulty insights. How does marketing drive awareness?

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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. Try to include a numerical stat. Website Visits. Add human images.