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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Learn where you should focus on your limited sales and marketing budgets, especially at times like this when we are all asked to do more with less.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Targeted, personalized display ads. Marketing analytics to prove and improve business impact. Click here to download!

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * The major differences are: The SaaS model requires a fee to be paid on a recurring basis.