Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

DealSignal

APRIL 10, 2024

The downside to second-party intent data is that it can be limiting and isn’t always as accurate as third-party intent data, which is typically aggregated and verified across multiple sources. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Leadspace

APRIL 5, 2023

By utilizing Fit scores in conjunction with Intent scores, you can determine the right companies as well as the ready companies. An Intent model monitors user interest (first- and third-party, known and unknown), and applies scoring based on the level of intent activity specific to customers’ products/category.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. What is Sales Qualified Lead.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

Terminus

JULY 25, 2018

ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention. Ideally, target account identification should be done using fit data. Intent and Engagement Data: How Do You Prioritize Outreach?

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Zoominfo

MAY 21, 2021

These platforms collect and aggregate online research activity from a data-sharing co-op that includes thousands of B2B websites, media publishers, and other sources. By aggregating activities each week, they create baselines for each company’s average content consumption over time — and look for spikes above normal levels of topic searches.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where does Intent data come from?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314