Marketing Insider Group

AUGUST 11, 2015

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. Why Customers? So where does this prediction (or perhaps dread) related to the need for buyer understanding come from?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. What strategies and tactics should you employ to maximize business results online?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

OCTOBER 15, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The increase in digital B2B Marketing has provided the opportunity for marketers to expand their visibility beyond the aggregate to the granular level of individuals. Is it not clear who your targeted visitors are? Ardath Albee's Tip.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

NOVEMBER 11, 2015

Alternatively, you could go the route of focus groups, which involve gathering a targeted group of customers or potential customers and asking them a set of questions in a group setting. I also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Online Marketing Institute

JULY 31, 2009

Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40