A Deep Dive Into Two Examples Of Predictive Marketing

bizible

The score is based on the quantity and quality of touchpoints. Account-engagement scoring is an algorithm built with touchpoints data. A touchpoint is simply a marketing interaction like a web visit, form fill, phone conversation, or email click. Again, this is two touchpoints.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. With long research timelines for prospects and multiple digital touchpoints, these reports allow you to see all of the conversion contributing marketing channels and content. Google Analytics has over 100 different reports available out-of-the-box.

Not All Deterministic Identity Graphs Are Created Equal

LiveRamp

When identity vendors link deterministic data together for recognition purposes, the false linkages above can aggregate into new links that are all incorrect. The graph should be built with an expansive PII reference base to allow linking of PII touchpoints and devices to a persistent representation of a person. Leading deterministic graphs prioritize accuracy and recency of identity over scale.