27 B2B Marketing Measurement Reports in Google Analytics
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. With long research timelines for prospects and multiple digital touchpoints, these reports allow you to see all of the conversion contributing marketing channels and content. Google Analytics has over 100 different reports available out-of-the-box.