Remove Aggregator Remove Measurement Remove Recency Remove Vendor

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

My colleague, Tim Hester then pointed me at a nifty (and graphically pleasing) site called to measure adherence to modern browsing standards. Finally, I wanted to show the relative market share for each browser vendor as the size of the bubbles. I showed this in aggregate since Chrome and Firefox issue updates faster than you can say ‘Usain Bolt’, it seemed inapplicable to compare specific versions.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Third-party data, on the other hand, is sold by aggregators who collect information on consumer demographics, online behaviors and purchase history as well as other types of data from a variety of external sources. Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Establish data governance policies to define what data is measured and how it is accessed and shared across the organization.

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Not All Deterministic Identity Graphs Are Created Equal


Marketers today often gauge the quality of an identity vendor based on match rates, and accurate match rates are largely determined by whether an identity graph is deterministic or probabilistic. However, we believe an identity graph’s foundation must be deterministic in order to execute people-based marketing , and it is important to understand how a vendor defines deterministic and applies this science to its graph.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. 6 slick news aggregators you should try by iMedia Connection.