Remove Aggregator Remove Ecommerce Remove Recency Remove Touchpoints

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Google Analytics has over 100 different reports available out-of-the-box.