10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Moz
MARCH 2, 2021
I used US Census Bureau data to identify all cities with populations over 100,000 , because I wanted a representation of local bank SERPs across the country. Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD.
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