How Heineken built a successful metaverse branding strategy and brought their virtual beer to life
ClickZ
MAY 25, 2022
Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!
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