Navigate the Channel

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Better Manage Your Metrics

Navigate the Channel

It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market. For more on determining your max CPC read here.

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Better Manage Your Metrics

Navigate the Channel

It’s as simple as inputting a single number to an ad group or a keyword, and AdWords won’t rise above it. Competition is another huge determining factor on CPC, and because AdWords is an auction based service, competition can vary from keyword to keyword and market to market. Historical AdWords performance. Maximum Bid.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

With Google Ads, a B2B company or business can be the first result people see when they search for a specific solution to a problem, which is great, but B2B PPC campaigns require more research into the variations of phrases and keywords that your company’s audience uses, so let’s start with the importance of keywords.