KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Terminus

JULY 13, 2017

There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization. Account-based advertising is proactive, not reactive.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Brightedge

JANUARY 13, 2020

Get a checklist of the marketing stack of technology categories. I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. Every marketer with a web site needs to read digital marketing books like this periodically. Ad Extensions.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Paid Advertising.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34