How to Select Your B2B Channel Mix
SWZD
JUNE 30, 2017
How can you look at information you have on hand to optimize your B2B channel mix? How many opportunities closed. Cost-per-lead, cost-per-opportunity. Your content syndication campaign pulled in the promised 100 MQLs at an average cost of $35/lead. Adwords: 37. Adwords: 12. Adwords: 6.
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