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Why You Should Consider Magento as Your B2B eCommerce Platform

ATAK Interactive

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings that become apparent much quicker than expected. The Magento open-source framework allows for integrations with any major ERP or CRM Software (i.e. Only 22.7% are abandoned in shopping carts.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

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Why You Should Consider Magento as Your B2B eCommerce Platform

ATAK Interactive

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings which become apparent much quicker than expected. The Magento open source framework allows for integrations with any major ERP or CRM Software (i.e. Only 22.7%

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Why You Should Consider Magento as Your B2B eCommerce Platform

ATAK Interactive

Most platform companies claim their software is outfitted with “great features” and “intuitive design” but then come saddled with shortcomings which become apparent much quicker than expected. The Magento open source framework allows for integrations with any major ERP or CRM Software (i.e. Only 22.7%

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The Beautiful Game: A Guide to Attribution Reports with Salesforce

SmartBug Media

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms.

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Top 5 AI Marketing Tools

Anyword

AI writing software creates headlines, product descriptions, and even entire blogs with just a few clicks. The top AI writing software tools automate A/B testing to optimize conversions , while they can also predict which copy versions will convert even before they are released to the audience. Programmatic Advertising.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.