Outbrain

DECEMBER 15, 2021

Publishers have historically used a range of monetization methods in the print world: subscriptions, charging a cover price, advertorials, product sampling/direct mail outs, user offers, and more. In parallel, we’ve also seen Google relax the rules on the inclusion of only AMP pages within their Top Stories carousel.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Single Grain

JULY 9, 2021

Since native ads campaigns almost always target cold audiences, many native advertisers tend to use “advertorials,” a mix of a landing page with a sales letter ( here are a few examples ). However, we will assume that this isn’t the case, as building a high-converting advertorial is a project of its own. Are they using advertorials?

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Optinmonster

FEBRUARY 3, 2020

You have pre-cart pages, pre-lander pages, bridge pages, and advertorials. Advertising firm Tier 11 claims to have increased its return on advertising spend (ROAS) by 77% with pre-sell pages. Shy away from “hard selling”: This is the number one rule when it comes to pre-selling pages. Note: Pre-sell pages go by many names.

Landing Pages 89

Landing Pages Top of Funnel Funnel Advertising Mobile Advertising 89