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3 Ways You Can Leverage Content Marketing in Your Sales Automation

Scoop.it

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Content marketing as it is typically used today is the Internet version of the advertorial. Why Content Marketing Works.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. This example is an email list building template.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Templates may combine information from guides, worksheets, and checklists all into one type of content to walk your audience through a step-by-step process, blatantly telling your users how to do something. This example is an email list building template.