Advertorials CPC CTR Optimization 
Liveintent
JULY 6, 2022
These units are similar to an advertorial but come in various formats. Higher CTR than display ads. Lower CTR than native ads. Higher CPC than display ads. Lower CPC than native ads. However, one powerful approach is to use both native ads and display ads to drive optimal engagement with one’s brand.
Single Grain
JULY 9, 2021
higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads. higher CTRs than display ads: An IAB report found that the average native ad CTR sits at 0.30%, as compared to a 0.12% CTR for traditional display ads.
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