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Phony Testimonials and Dumb Social Proof

Writing on the Web

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100
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Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. trillion a year in the United States alone, or 15% of gross domestic product. Advertorials: Act Fast. All leadership comes down to this: changing peoples behavior. Current Issue.

Companies 100
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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. In fact, for most businesses, it will be an utter waste of precious selling time that will not meet your expectations.