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What Is Earned Media?

ClearVoice

Earned media is a result of organic outreach, typically in the form of a media pitch to a journalist or producer.” — Meghan Ely , owner of OFD Consulting. . My favorite, of course, is when a magazine or newspaper includes an article about you or your business.” — Jacquie Jordan , two-time Emmy nominated TV producer and three-time author.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

I get asked about this by some of my consulting clients who are starting a new business or product launch. And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? Marketing Finger ( Resources Studies Social Media Consulting ). June 7, 2010.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.