Remove Advertorials Remove Broadcasting Remove Media Remove Press
article thumbnail

What Is Earned Media?

ClearVoice

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

article thumbnail

Advice From Women Writers on How They Built Their Freelance Empires

ClearVoice

But as I explored the vast world of media over many years, I quickly realized instead of leading someone else’s legacy, I wanted to create my own. After a few years, she decided to make the move to public relations, where she discovered she could flex her writing muscles through various media. “ So how will you make your empire?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Guaranteed placements and media coverage. Earned media opportunities. What are the benefits of a MAT release?

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. March 18, 2010.

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40
article thumbnail

What Is Paid Media? Definition, Types, Process with Examples

Martech Advisor

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. In this article, we cover what paid media is, the types of paid media models, channels, and creatives, and the process of gaining paid media, with examples.