Four Reasons to Keep Branding During a Recession
WebMarketCentral
NOVEMBER 19, 2008
As for the next two tactics on the list, paid search and telemarketing, the only surprise is that there isn't a more pronounced shift toward these activities. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? What else do you want? Don't neglect branding.
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