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7 Considerations When Choosing a CRM Solution for Your B2B Firm

Circle Studio

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. How will CRM performance be measured and evaluated?

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

from fun, long-term content creations to powerful projects that really drive business? I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing?

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The Ultimate Guide to Video Marketing

Hubspot

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Why is this important?

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30 Amazing Content Upgrade Examples To Grow Your Email List

Optinmonster

Here’s a content upgrade example from a blog published on Medium : If readers are already your subscribers, they will see the whole post without any problem. Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers.

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What is a Lead Magnet? 69 Proven Lead Magnet Ideas That Work.

Optinmonster

Lead magnets are the cornerstone to improving your conversion rates. While a tool like OptinMonster can get your offer in front of the right people, you still need the offer. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. What Is a Lead Magnet? What Makes a Good Lead Magnet?

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The Complete Guide to Video Production

Vidyard

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Remember the Three C’s of Remote Sales Team Management 1. Use Video for Post-Sale Support and Feature Announcements 2.1.2