The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40