ATAK Interactive
JULY 29, 2019
Combining Funnels and Flywheels. I understood the purpose of the flywheel (as representing company growth), but when they tried to fit “funnels” (a representation of the different steps in the Buyer’s Journey) INSIDE of a flywheel, it seemed messy. What Didn’t Work. HubSpot started to lose me on this one. This is a biggie.
ATAK Interactive
JULY 29, 2019
Combining Funnels and Flywheels. I understood the purpose of the flywheel (as representing company growth), but when they tried to fit “funnels” (a representation of the different steps in the Buyer’s Journey) INSIDE of a flywheel, it seemed messy. What Didn’t Work. HubSpot started to lose me on this one. This is a biggie.
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ATAK Interactive
JULY 26, 2019
Combining Funnels and Flywheels. I understood the purpose of the flywheel (as representing company growth), but when they tried to fit “funnels” (a representation of the different steps in the Buyer’s Journey) INSIDE of a flywheel, it seemed messy. What Didn’t Work. HubSpot started to lose me on this one. This is a biggie.
Marketing Insider Group
MAY 12, 2010
Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. Do not fall for the latest sales rep deal on ad space. Why is this important?
LEADership
AUGUST 7, 2014
B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.
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