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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. 5 Tips for Writing Success Stories that Generate Leads and Sales. Think Success STORY.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. benchmarks, quantitative analysis. insight: leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Business/KM Blogs.

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How to Save the World

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Orion Magazine. Guerilla News Network. benchmarks,quantitative analysis. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Steve Barth. Ralph Beuker.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Ms Magazine Blog. Guerilla News Network. benchmarks, quantitative analysis. insight: leading-edge thinking & novel perspectives. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Versions of Truth.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Darwin Magazine. Grist Magazine. Orion Magazine.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Darwin Magazine. Grist Magazine. Orion Magazine.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Heres a primer on how some of these elements can be introduced in your organization: Personal Productivity Improvement: (leading practice: Ernst & Young, KPMG).