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Essential SEO advice directly from Google

Biznology

My advice is as follows: spend some of the resources you pile in to paid search and buying backlinks and spend some of it answering Google’s very telling 23-questions — and then doing something about it. That’s quite a severe penalty. A friend of mine is probably the most search-savvy lawyer on the planet.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) and is an excellent resource if your competitors are international.”

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Fifteen Years Is a Long Time in SEO

Moz

Although I’m sure that there are interesting stories to be told about the pre-Google era of SEO, I’m not the right person to tell them (if you have a great resource, please do drop it in the comments), so let’s start early in the Google journey: Google’s foundational technology. History of SEO: crucial moments.

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