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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) and is an excellent resource if your competitors are international.”

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Fifteen Years Is a Long Time in SEO

Moz

Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. Applied Semantics technology was integrated with their own contextual ad technology to form what became AdSense. History of SEO: crucial moments.

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