Hubspot
APRIL 2, 2021
There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Think Google Adsense and Facebook Audience Network. Supply-side platforms (SSP) where publishers sell their ad inventory.
Martech Advisor
OCTOBER 17, 2019
These publishers were looking for a convenient way to increase inventory demand and ad revenues; with digital marketing becoming increasingly popular, advertisers were looking for a way to secure digital ad spaces on several websites. The process of looking for inventory that meets your demands as an advertiser can be tedious and cumbersome.
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Bannerflow
NOVEMBER 19, 2020
And the alternative is Google’s demand-side platform (DSP) , Display & Video 360 (DV360) , which is part of Google Marketing Platform, and enables advertisers to programmatically buy media in real-time. Transparent: Tech fees are shown explicitly, but budgets and CPMs are managed on a gross basis. Google Ads. Non-transparent.
Martech Advisor
JANUARY 7, 2020
CPC vs. CPM. Cost Per Mille (CPM). Cost Per Thousand/Mille (CPM) refers to the model where an advertiser pays per thousand ad views. CPC vs. CPM. The two most common pricing models used today, CPC and CPM have distinctive features: CPC. Banner Ads.
Outbrain
JULY 29, 2020
AdSense recommends only placing three Display ad units per single web page. While CPM-based Display may perform better above the fold, CPC-based Native Ads perform just as well below the fold, within the body of the article, or homepage, and even at the footer — as long as they’re placed within the readers’ content consumption stream.
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