Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Demand Side Platforms (DSPs). Demand Management Platforms (DMPs). To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. Important Definition to know before we jump in.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

OCTOBER 17, 2019

These publishers were looking for a convenient way to increase inventory demand and ad revenues; with digital marketing becoming increasingly popular, advertisers were looking for a way to secure digital ad spaces on several websites. The process of looking for inventory that meets your demands as an advertiser can be tedious and cumbersome.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41

Valasys

JULY 30, 2019

The practice of advertising on websites or apps or social media channels through banners or text formats, images, flash, video & audio is called display advertising. This can also fall under the realm of native advertising, which is an ad that looks like Editorial, or “In-Feed”, but has been paid for.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Martech Advisor

JANUARY 7, 2020

CPC vs. CPM. Banner Ads. Banners, native ads, and social media ads are the top display ad types. Cost Per Click (CPC). Cost Per Click (CPC) refers to the model where an amount is paid for each click received, irrespective of the views/impressions. CPC vs. CPM. Banner Ads. Example of a Banner Ad.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68