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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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What Is First-Party Data Onboarding—and How Does It Work?

Digilant

Transaction Data: Purchase history, amounts spent, frequency of purchases, and product preferences. During onboarding, the platform uses the prepared offline data to match it against online identifiers (like cookies, mobile ad IDs, and a growing array of alternative identifiers). Why Does Identity Resolution Matter?

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What Is First-Party Data Onboarding—and How Does It Work?

Digilant

Transaction Data: Purchase history, amounts spent, frequency of purchases, and product preferences. During onboarding, the platform uses the prepared offline data to match it against online identifiers (like cookies, mobile ad IDs, and a growing array of alternative identifiers). Why Does Identity Resolution Matter?

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What Is First-Party Data Onboarding—and How Does It Work?

Digilant

Transaction Data: Purchase history, amounts spent, frequency of purchases, and product preferences. During onboarding, the platform uses the prepared offline data to match it against online identifiers (like cookies, mobile ad IDs, and a growing array of alternative identifiers). Why Does Identity Resolution Matter?

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

Read on for five lead nurturing tactics that will help you move people who’ve expressed interest in sales-qualified opportunities. The following mind map shows some of the channels can use in your lead generation portfolio. Identify what’s working right now in your lead generation portfolio and try new things.

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6 Ways To Reach Government Decision Makers With Account Based PR

Bluetext

Sounds basic, but when you are working backward to build out a multi-month strategy it matters. Thought leadership in the form of speaking, byline articles, ads, and sponsored content can start the process of making your brand more present to relevant audiences. Like advertising, repetition matters.

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