Navigating CTV Advertising: Taking Control in a Fragmented Landscape
Choozle
MARCH 27, 2024
This explosion of options has revolutionized media planning. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?
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