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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects.

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How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Besides, Email Marketing is also beneficial for sharing third-party ads.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

As Aaron Orendorff explains , email list-building techniques typically fall into one of three main categories: Options – exclusive content offers, forms, and various types of button ads to tempt readers to opt in to hear from you regularly. Allow subscribers to customize the types and frequency of the messages they receive.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Most of these marketing automation platforms can be integrated with CRM tools & provide the scope for optimization of multichannel campaigns. He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated.