Vidyard

MARCH 23, 2021

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Rollworks

SEPTEMBER 13, 2018

Walk them through a few case studies if available. The basic idea of account-based selling is that instead of trying to attract a broad base of prospects, the marketing and sales teams work together to reach out to a specified set of accounts. 80% of marketers agree that ABM produces higher ROI than other marketing activities.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Vidyard

OCTOBER 27, 2019

Some common video goals include: Brand Awareness —typically measured using brand recall and recognition, frequency/quality of mentions, or video views. You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. Watch and Learn. Starting from scratch? No need to worry. Measurable.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Directive Agency

MARCH 15, 2019

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. Let’s get started! Who is Your Audience?

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Sharpspring

APRIL 30, 2020

In a recent study of 46,000 shoppers at a major retail brand, it was revealed that 73% of shoppers used multiple channels during their typical purchase. In a recent study of 46,000 shoppers at a major retail brand, it was revealed that 73% of shoppers used multiple channels during their typical purchase. But does it work for B2B?

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Also important is the frequency of your publishing.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Directive Agency

APRIL 2, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. Let’s get started.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40