Ad Exchange Lead Gen Multi-Touch Attribution 
Learn from the Pros
MARCH 11, 2024
For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Understanding Third-Party Cookies vs. First-Party Cookies Cookies have been the silent workhorses powering much of the personalized ad experiences we see today. Contextual Marketing is Making a Comeback!
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.
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Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.
Contently
JUNE 29, 2017
Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. I’ve lightly edited our exchange. So, how do you—or others—use article content to influence leads in the B2B process? Joe’s Friend, New York.
Unbounce
JULY 12, 2023
Ad tools, copy generation, content and layout, you know, cropping, et cetera. And of course, I have come to departments like yours for most of my adult life, especially in the digital era, having you make all my Google ad units and social ads. Is it return on ad spend? And so I think that’s pretty game changing.
Lead Liaison
MARCH 14, 2018
And in these last three words, I’m going to touch on the next slide about strategy tools and concepts, I’ll explain that. The tools, right, so again sales enablement is a bit subjective, but remember in the definition, I talked about providing solutions for that failed ecosystem, helping sales with everything they do, everything they touch.
Inbox Insight
NOVEMBER 23, 2022
In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Personalize touch points.
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